Our Company History | Our story (2023)

Our Company History | Our story (1)
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  • prizes
  • partnerships
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  • smart logistics
  • Our people

In 1872, Gottfried Schenker changed transport. We carry on - we shape the industry with innovative and sustainable solutions.

Once upon a time in logistics

From carriages to freighter drones, we have a lot of experience and a lot of stories to tell. Take a look and let's see how you can be a part of our future.

  • 1872

    Schenker & Co. was founded by Gottfried Schenker.

  • 1997

    New business areas: Schenker International, logistics and Eurocargo.

  • Today

    We're still on the move and ready for the future of transportation.

Our Company History | Our story (2)

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Seems like yesterday: our last years

As a logistician, we are used to a fast pace and we increase our performance every year.

  • Our Company History | Our story (3)

    We celebrate 150 years!

    • DB Schenker celebrates "150 Years of Uplifting Lives" with festivities on every continent.
    • DB Schenker introduces digital innovations that strengthen supply chains and make them more sustainable.
    • Launch of numerous sustainable logistics options, such as a global carbon-neutral air freight offering, eTrailers to decarbonize long distances, options for zero-emission sea freight and the opening of the upcoming DLC ​​3 renewable megahub in Dubai.
    • With the acquisition of USA Truck, DB Schenker is expanding its presence in North America.
    Our Company History | Our story (4)

    drones. Yes, you heard right.

    • Lufthansa Cargo and DB Schenker show a joint commitment in one aircraft.
    • DB Schenker invests in the pioneer of autonomous mobile robotics, Gideon Brothers.
    • First public flight of the VoloDrone heavy drone.
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    Our Company History | Our story (5)

    we are not future

    • First carbon-neutral commercial flight in history.
    • Red Lion's new warehouse in Singapore represents a record investment in the company's history of €101 million.
    Our Company History | Our story (6)

    Passionate about solutions

    • DB Schenker is the first to use Volvo's all-electric distribution truck in everyday traffic.
    • Opening of Norway's first low-carbon distribution terminal – Oslo City Hub.
    • Opening of a fully solar-powered logistics center in Dubai.

    The beginning of the 21st century

    • 2018

      • Introducing the startup what3words.
      • First with 3D printing solutions: DB Schenker is the world's first logistics service provider to offer its customers a comprehensive 3D printing service.
      • Introduction of a smart scanning glove in Germany.


      • DB Schenker inaugurates its largest logistics center in Madrid, Spain - an investment of 22 million euros.
      • New IT center opened in Warsaw.
    • 2016

      • As official co-partner of the Olympic Games in Germany and exclusive logistical partner of German House, DB Schenker is involved in the Olympic and Paralympic Games in Rio de Janeiro.
      • DB Schenker opens its first logistics center in the Middle East in Dubai.
      • DB Schenker has invested in the digital future and signed a long-term partnership agreement with the global uShip marketplace.


      • Next-generation e-commerce: DB Schenker strengthens its e-commerce logistics division with Carry Pick, a system that combines robotics and automated packing.
      • DB Schenker is a partner of MERCEDES AMG PETRONAS and responsible for the European logistics of the Formula 1 team.
      • DB Schenker opens its largest and most modern terminal in Viinikkala, Finland.
    • 2014

      • DB Schenker has been headquartered in Hamburg for 125 years.
      • DB Schenker is the exclusive logistical partner of the German House in Sochi 2014.


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      • DB Schenker celebrates its 140th anniversary.
      • DB Schenker safely shipped 100 containers of high-tech equipment for the Eurovision Song Contest 2012 to Baku, Azerbaijan and vice versa.
      • DB Schenker is in charge of equipping stadiums and media on stages in Poland and Ukraine.
      • As an official co-partner of the German Olympic team in London 2012, DB Schenker supports the smooth running of the 2012 Olympic and Paralympic Games in London.
    • 2011

      • DB Schenker is building a new logistics center in Leipzig to supply car factories in China and South Africa. DB Schenker is involved in the 2011 FIFA Women's World Cup™ as an official logistics service provider.


      • DB Schenker opens a new logistics center in Pardubice, Czech Republic, and at Landvetter Airport in Gothenburg, Sweden.
      • The national company in Spain enters the market under the name of DB Schenker Spain-Tir.
      • Company founder Gottfried Schenker is posthumously inducted into the "Logistics Hall of Fame" for his services to the development of logistics.
      • DB Schenker celebrates the 50th anniversary of its activities in Argentina and its 40th anniversary in Singapore.
      • DB Schenker is opening a new terminal in Salzburg for €26 million, which will serve as a hub for transporting goods across Europe.
      • DB Schenker is organizing and installing 20,000 tables and benches along the A40 highway for the RUHR.2010 "Stillleben A40/B1" street festival.
      • DB Schenker offers a product specifically for the cost-effective combination of road and rail in European land transport.
      • DB Schenker is the official service provider for the Olympic and Paralympic Winter Games in Vancouver, Canada.
    • 2009

      • DB Schenker opens its new air freight hub at Frankfurt Airport, the largest hub of its kind in the company's network.
      • In the US, BAX Global is integrated into DB Schenker.
      • With the acquisition of S.C. Romtrans S.A. DB Schenker now has a dense network across Romania and is becoming one of the leading national service providers.
      • DB Schenker launches the “DB Eco Program”, an initiative to reduce CO2 emissions.


      • Opening of the first multimodal logistics center in Finland.
      • Acquisition of Spain-Tir.


      • New structure at DB Logística.
      • Acquisition of BAX Global.
      • New logistics hub for North Asia in Korea.
    • 2005

      • The Schenker logistics center for consumer goods in Willebroek, Belgium, starts operations.
      • Network strengthening in Russia and market position in Norway with Linjegods.


      • The integration of Schenker and Spedpol makes Schenker one of the leading integrated logistics providers in Poland.
      • "Class A" license for new subsidiary in China's growth market.


      • Official IOC supplier for transport and cargo handling services for the Olympic Games (Athens 2004, Turin 2006, Beijing 2008).
      • Integration of Schenker and Joyau in France.
    • 2002

      • Schenker celebrates its 130th birthday.
      • Schenker and Seino combine their international and logistics activities in Japan under Schenker-Seino Ltd.
      • The integrated logistics center Narita, Tokyo, is inaugurated.
      • Deutsche Bahn acquires a majority stake in Stinnes.


      • Fusie van Schenker-BTL (Deutschland) AG and Schenker International Deutschland GmbH tot Schenker Deutschland AG.


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      • Opening of the Integrated Logistics Center Rotterdam.
      • Schenker, Inc. nominated for the Salt Lake City 2002 Winter Olympics.
      • Schenker and Deutsche Bahn establish Railog joint venture for rail logistics services.
    1. Our Company History | Our story (7)
    2. Our Company History | Our story (8)
    3. Our Company History | Our story (9)
  • How 100 years have passed

    We've been there for our customers for an entire century. We face new challenges and new partnerships, always with the aim of finding the best solution.

  • Our Company History | Our story (10)

    125 years of history


    • Schenker Australia has been appointed Official Freight Forwarder for the Sydney 2000 Olympic Games. Strategic alliance between Schenker and Seino.


    • Coordination of land transport in Europe in Schenker and BTL under the name Schenker-BTL.


    • Schenker can look back on a 125-year history.
    • Schenker AG repositions itself with the sale of the bulk business and the formation of three new business areas: Schenker Logistics, Schenker International and Schenker Eurocargo.
    • Through the participation in the Swedish BTL-AB, Gothenburg, the largest transport and logistics service provider in Europe is created.


    • Air and sea freight, land transport, handling/logistics and port activities at Stinnes are brought together under the aegis of Schenker-Rhenus AG.
    Our Company History | Our story (11)

    Explore new beaches


    • Stinnes AG takes over the majority stake in Schenker from Deutsche Bundesbahn.


    • The company decides to introduce SWORD (Schenker's Worldwide Online Realtime Data Network) and EDIFACT standards.


    • Schenker becomes official freight forwarder for the Olympic Games in Munich.
    • JETcargo, SEAcargo and Eurocargo currencies marked for bulk transport by air, sea, rail and road.


    • A special office will be set up in Taiwan to monitor the Taiwanese market.


    • A separate company was created in Hong Kong to monitor the Asian market.


    • The subsidiary is based in the US; Internationalization and air freight are widely promoted.
    Our Company History | Our story (12)

    first times

    • Schenker is acquired by Deutsche Bahn.
    • First maritime transport of cargo containers.

    Or Schenker paper not National Socialism (1931-1945)

    Founded in 1931, Schenker & Co. GmbH was taken over by the former Deutsche Reichsbahn and is now under state control. After the National Socialists took power in 1933, the Jewish director Marcell Holzer was removed from office and imprisoned, and key positions in administrative and supervisory bodies were filled by members of the NSDAP party.

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    As early as 1933, with a few exceptions, supervisory and administrative bodies dismissed Jewish employees in Germany and later also in foreign subsidiaries.

    During World War II Schenker was extensively involved in armament and the war economy as a freight forwarder and actively benefited from the close connection with the Deutsche Reichsbahn. Schenker expands its commercial activities, especially in the occupied and conquered areas of Central and Eastern Europe.

    Schenker transports war goods, ammunition and war material and also transports for Wehrmacht, military economy and military needs. Schenker is also involved in "clearance transports" of confiscated and looted goods.

    In 1944, Schenker was named "Reich Trusted Shipper".

    Schenker's role in National Socialism is being examined as part of an extensive scientific study by the Society for Corporate History. The study aims to help answer open research questions. Research questions center on Schenker's active participation in “Aryanization” and forced labor. Once the work is completed, the results will be published.

    How it all began

    Everyone starts somewhere, we started in 1872. Learn about our first steps to create innovative logistics and transportation solutions around the world.

  • Our Company History | Our story (13)

    We are flying high now


    • The German export industry participates in an international fair organized by Schenker.


    • First air cargo shipments in Germany.


    • After World War I, Schenker focused on courier services, regional freight forwarders, removals and stock exchange services.


    • Gottfried Schenker dies in Vienna and is taken over by his adopted son Dr. August Schenker Angerer.

    across the big pond


    • Founding of the Austro-American Navigation Company.


    • Acquisition of a stake in the steam navigation company Adria Dampfschiffahrts-Gesellschaft.
    Our Company History | Our story (14)

    We went international


    • Offices in Budapest, Hungary, Bucharest, Romania and Prague, Czech Republic.


    • First consolidated rail shipment from Paris, France to Vienna, Austria.


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    • Gottfried Schenker founds Schenker & Co. in Vienna, Austria.


    How do I tell a story about my business? ›

    To tell a great business story, it's important to be authentic. Use stories that tell other people more about who you are, and why you're here. And, don't be too afraid to tell stories that show failure, poor judgment, or mistakes on your part.

    What is a good brand story example? ›

    Nike – Equality Campaign

    This is an example of using brand storytelling to connect with the audience, inviting them to become a part of a collective movement by wearing Nike products, or at the very least, engaging on social media, such as sharing one of the brand's always inspiring videos.

    What is the inspiration behind the brand? ›

    Brand inspiration refers to the emotional connection a brand makes with its leads and customers. Brand inspiration activities include events or product showcases, publishing e-books and catalogs, creating website landing pages, and producing adverts and other promotional materials.

    How do you start telling a story example? ›

    Starting Stories: 5 Great Beginning Strategies
    1. Strategy 1: Begin with action or dialogue. ...
    2. Strategy 2: Ask a question. ...
    3. Strategy 3: Describe the setting. ...
    4. Strategy 4: Begin with background information. ...
    5. Strategy 5: Have the main character introduce himself or herself.

    How do I tell my success story? ›

    5 Essentials for Telling Your Customer Success Story
    1. #1: Get to the point. ...
    2. #2: Back up your claims. ...
    3. #3: Use powerful language. ...
    4. #4: Share the struggles. ...
    5. #5: Include a testimonial. ...
    6. The power of storytelling.
    Aug 21, 2022

    What is story of a company? ›

    A company's story is a narrative about what it does, what it stands for, and what makes it exceptional. Great company stories are designed to inspire, creating a strong connection over time with customers and other audiences you want to influence and appeal to.

    What are three important elements of brand story telling? ›

    Below, we look at the five essential elements of brand storytelling: Consistency and authenticity, knowing your audience, communicating the problem you solve, building your character, and connecting with your community.

    What is your story and your brand? ›

    It tells the tale of your company's origins, values, goals, and mission. This story sets the stage for every interaction customers have with your brand, in-store and online. The brand story should define the purpose of the company to both the staff and the customer.

    How do I share my brand story? ›

    1. Share Your Brand's Journey. ...
    2. Discuss Your Mistakes And Setbacks. ...
    3. Be Honest Above All Else. ...
    4. Start With The Right Headline And Data. ...
    5. Promote Your Brand Consistently Across All Channels. ...
    6. Focus On Your Values And Purpose. ...
    7. Always Know Your 'Why'
    Oct 29, 2019

    What is a brand story template? ›

    What Is a Brand Story Template? A brand story template is a framework you can use to communicate what your company does and why. A brand story can help you identify ways to inspire emotional connections with customers, build brand loyalty, and establish upsell opportunities.

    What is a great brand story? ›

    Great brand storytelling is:

    Showcasing your brand's values. A combination of high-quality content, real-life stories, and testimonials from customers and employees. Using evidence and facts told in engaging ways to bring your brand to life. Making an emotional connection through authenticity and humanity.

    What is the key message of a brand? ›

    Key Message Definition

    A key message is a pillar of your brand's marketing and sales communication. It serves as a concise summary of the most important value your brand provides to its customers. Collectively your key messages should represent all of the most critical parts of what your brand provides.

    How long should a brand story be? ›

    Your story should also be easily digestible. Most people don't have time (or the will) to read 1,000 words on your brand. Try to encapsulate all you want to say in two or three simple points. That's more than enough to communicate a brand message that will resonate.

    What is the core message of a brand? ›

    The Core Brand Message

    A core brand message communicates the values and key differentiators that define the brand. And above all else, it makes people in a firm's target audience sit up and… care. The core brand message will shape all of a firm's subsequent brand marketing messages.

    What is a good sentence to start a story? ›

    The wind swirled around me and the world went black... At first, I couldn't understand why I had woken up - then I felt the icy fingers close around my wrist... Walking through the graveyard, Katie couldn't shake the feeling that she was being watched... "Surprise!" They cried, leaping out from behind the door...

    What sentence do you use to start a story? ›

    It was the first time/last time I had ever…” is a good sentence starter (and creative writing prompt) that sets up a level of intrigue for your audience.

    What is an example of a short story? ›

    What is an example of a short story? A short story is a fictional story which is more than 1,600 words and less than 20,000. One famous example of a short story is Anton Chekhov's "Gooseberries" written in 1898.

    What is a success story summary? ›

    Tzortzina Tzelepi: an unemployed actress, daughter of a bourgeois couple, beautiful and determined to succeed. The two of them, despite being polar opposites, suddenly fall in love, recklessly and passionately, and get married. Tzortzina, in a desperate effort to fit in Panagis's world, denies her true self.

    What is a success story in business? ›

    A success story shows how you made a difference to your customer's business. More than a list of events or activities, it describes a positive change and shows how that change benefited the customer, not you, through improved financial results or widely understood key business metrics.

    Can you tell me an inspirational story? ›

    The Elephant Rope

    As a man was passing the elephants, he suddenly stopped, confused by the fact that these huge creatures were being held by only a small rope tied to their front leg. No chains, no cages. It was obvious that the elephants could, at anytime, break away from their bonds but for some reason, they did not.

    What is the history or story of a company? ›

    What is a company history? A company history is a record of pivotal moments in your business from its origins to present-day. It organizes milestones, accomplishments and the work of influential figures into a cohesive narrative.

    Why is a company story important? ›

    In business, companies that can tell their story effectively have a better chance at success. Why does storytelling help sales? Because a well-told success story can make the difference between a sale and a wasted call. The more customer stories there are, the easier it is for a prospect to be convinced.

    Why tell your business story? ›

    Gives businesses a competitive advantage: Storytelling gives businesses the opportunity to stand out against competitors by connecting with their audience. Stories allow them to leave lasting impressions. Persuade customers to take action: The goal of most marketing projects is to get the customer to convert.

    What are the 4 main elements of a story? ›

    Theme, plot, structure and characters are all important elements of a good story.

    What are the 7 elements of good story telling? ›

    You can turn the slightest concept into a gripping tale by mastering the seven essential elements of a story — theme, characters, setting, plot, conflict, point of view, and style.

    What are 5 elements of a story? ›

    There are 5 elements of plot:
    • Exposition.
    • Rising Action.
    • Climax.
    • Falling Action.
    • Conclusion.

    How do you describe your own brand? ›

    A personal brand statement is 1-3 sentences that explain what you do and why you are unique in your field. It sums up your experience, your skills, and your passion so that people can easily understand who you are and what you offer.

    How do you answer what is my brand? ›

    Your personal brand refers to how you present yourself, your skills, your experience, and your career goals to other professionals. It's what distinguishes you from the rest of the pack on the job market. Think about some well-known brands: Apple, Uber, Target, and Pepsi.

    How would you describe your brand examples? ›

    Your personal brand statement has to be strong, descriptive, short, and catchy all at the same time. Some examples include: “I help individuals reassess their life choices to discover their true paths to success.” “I develop sustainable business models and marketing strategies to fuel small business growth.”

    What is the objective of a brand story? ›

    Its purpose is to motivate customers with a positive and compelling backstory. A brand story typically touches on a company's origins and values, and makes customers feel good about their purchase.

    How do you sell a brand by telling a story? ›

    Talk about why you developed the product, what needs it fills and how it has helped others. The more personal and relatable your story is, the more likely people will listen and be interested. So don't give up too soon — keep talking about your product, and eventually, you will find the right people who want to buy it.

    What are your brand values? ›

    Brand values are the key principles guiding how a company operates—including where it sources its products, how items are delivered to customers, and the way employees are treated. Brand values define precisely how a company operates, achieves its mission statement, and earns money.

    Do I need a brand story? ›

    A brand story is important because it helps customers understand who you are and why your business exists. When consumers relate to your why, they develop a connection with your brand and may be more likely to purchase your business.

    How do you write a brand story script? ›

    Brand Scripts Tell A Story

    You identify your main character (customer), the conflict (customer pain or desire), and the resolution (how you solve their problem). Add in some author credibility (differentiator) and you provide a compelling reason for people to read your story.

    How to create your story? ›

    How to write a story in 5 steps
    1. 1 Find inspiration. The first step in writing a story is coming up with an idea. ...
    2. 2 Brainstorm. Once you have an idea for a story, brainstorm. ...
    3. 3 Outline. Next, create an outline for your story. ...
    4. 4 Write the first draft. It's time to write. ...
    5. 5 Revise and edit your story.
    Sep 23, 2022

    What is the key to a successful brand? ›

    Market Your Brand

    According to Dan Coughin, president of the Coughlin Co., "The key to branding is reminding the customer of what you want them to remember about your brand," and he says every contact (including marketing efforts) you have with current or potential customers must reinforce your brand.

    How do you write a good brand message? ›

    6 steps to create a successful brand messaging framework
    1. Create a brand positioning statement. ...
    2. Competitor analysis. ...
    3. Develop a unique brand voice. ...
    4. Create a tone and style guide. ...
    5. Talk to your customers. ...
    6. Evaluate and change.
    Jun 15, 2022

    What is the formula for brand storytelling? ›

    Three-Act Structure

    In the first act, set the stage and introduce the character(s) of the story. In the second act, present a problem faced by the character(s) and build up the tension. In the third act, deliver the climax of the story by resolving the problem (with your product or service).

    What are the 3 Rs of inspirational stories? ›

    Keep in mind that for an inspirational story to really hit home, it should be the “3 Rs”:
    • Relatable.
    • Riveting.
    • Repeatable.

    How do you write a personal brand story example? ›

    Here are four steps to write an authentic personal brand story true to your values, beliefs, and supportive of your goals.
    • Step 1—Determine Your Goals. Focus on goals that express your values and beliefs. ...
    • Step 2—Outline Your Vision. ...
    • Step 3—Identify Your Audience. ...
    • Step 4—Niche Your Expertise.
    Apr 22, 2021

    What is an example of a company message? ›

    All successful companies have brand messaging that is clever, strategic, and relevant to their target audiences. Think Nike: “Just do it.” Or, Walmart: “Save money. Live better.” Smart, persuasive, and concise. Brand messaging encapsulates any and all communication of your company's core value proposition(s).

    What is an example of a key message? ›

    Examples include “We were the first to…”, “We're the largest…”, “We invented the…”, “We're the only ones to…”, “We're the safest…”, etc. If your “why” is particularly interesting or inspirational, include it as a key message.

    What are the four brand values? ›

    Brand equity has four dimensions—brand loyalty, brand awareness, brand associations, and perceived quality, each providing value to a firm in numerous ways.

    What is storytelling in business examples? ›

    Storytelling in business refers to communicating with customers and prospects through a story rather than listing facts about products and services. It helps customers and prospects associate emotions and human behaviour with a brand, increasing their engagement and awareness of a brand.

    How do you write a success story for a business? ›

    1. Capturing progress over time. • Educating decision makers about the impact of your program. • Demonstrating responsible use of resources to stakeholders. ...
    2. Keep paragraphs short—no more than three to four sentences. • Keep story to no more than two pages. ...
    3. Include direct quotes if they strengthen the story. •

    What are the 5 C's of storytelling? ›

    Following are the 5 C's of storytelling that help improve a story. A good story has a sequence that usually happens in five parts that are called the 5 C's of storytelling: Circumstance, Curiosity, Characters, Conversations, and Conflicts.

    What are the 5 elements of business storytelling? ›

    Below, we look at the five essential elements of brand storytelling: Consistency and authenticity, knowing your audience, communicating the problem you solve, building your character, and connecting with your community.

    What are the five 5 elements of storytelling explain? ›

    There are five key elements to every story: plot, setting, characters, point of view, and conflict. Whether your students realize it or not, they naturally include all these elements when they're telling a story to their families or their best fr.

    What are the 4 types of storytelling? ›

    4 Types of Narrative Writing
    • Linear Narrative. A linear narrative presents the events of the story in the order in which they actually happened. ...
    • Non-linear Narrative. ...
    • Quest Narrative. ...
    • Viewpoint Narrative.
    Sep 8, 2021

    What is the story behind a business? ›

    An origin story is a simple, digestible narrative explaining how your company was started. Your business's origin story might include the who, what, where, when and how of your business's beginnings. The most memorable origin stories focus on the 'why' of how the company came to be.

    What makes a business successful examples? ›

    Here's what they shared.
    • Willingness to take chances. Business owners who are willing to take chances tend to achieve more than those who play it safe. ...
    • Unique value. ...
    • Tenacity. ...
    • Customer-centric approach. ...
    • Good marketing. ...
    • Strong vision. ...
    • Passionate leaders. ...
    • Empowered employees.
    Feb 2, 2021

    Why you should tell your brand story? ›

    A brand story is important because it helps customers understand who you are and why your business exists. When consumers relate to your why, they develop a connection with your brand and may be more likely to purchase your business.

    How do you write storytelling content? ›

    How Storytelling Strengthens Content Writing
    1. Know Your Audience.
    2. Define the Core Message.
    3. Lay out the Characters (can be the audience), Conflict, and Resolution.
    4. Make the Story Memorable, Organized, and even Entertaining.
    5. Weave Your Brand's Personality into the Content.
    Sep 3, 2020

    Why is a brand story important? ›

    Brand storytelling is so important because it helps you evoke emotions within your audience and establish a relationship. Brand storytelling can help you set yourself apart from competitors and ensure you are memorable, which in turn helps to convert your audience to customers.

    What are the 3 P's of storytelling? ›

    All it takes is rediscovering the people, passion and purpose that brought you here in the first place, and giving it back to your audience in a memorable way. Take a look at this amazing piece from the Wenatchee Chamber of Commerce and then start telling your story.

    What are the four P's in effective story telling? ›

    Learn about the art of storytelling from the folks at Stillmotion, starting with the four P's of storytelling: People, Place, Plot, and Purpose.

    What are the 4 rules of storytelling? ›

    10 rules for great storytelling
    • Follow a clear structure. ...
    • Ensure the audience can relate. ...
    • Feature likable characters. ...
    • Appeal to an audience's emotions. ...
    • Include surprises. ...
    • Include the necessary information. ...
    • Use your own experiences. ...
    • Highlight challenges and how to overcome them.
    Feb 3, 2023


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